Our Impact

Advertising
that helps.

We turn branded canned spring water into something useful for people, valuable for businesses and positive for charities.

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Ads usually interrupt people. Ours give something back.

Free Water Project is built around a simple idea: instead of creating another advert people try to avoid, businesses can put their branding on cans of spring water and give something genuinely useful to their audience. Explore how our custom branded water turns that idea into a physical marketing campaign.

Our main impact

We turn brand spend into real-world value.

People receive water. Businesses create a physical connection with their audience. And 10p from every can goes to charity.

Traditional advertising

  • Gets scrolled past
  • Gets blocked
  • Gets ignored
  • Often provides nothing in return

Branded canned water

  • Gives people something useful
  • Creates real-world brand engagement
  • Uses recyclable aluminium cans
  • Generates a charity donation with every can

Water is a right.
Not a privilege.

500+ Custom branded cans per order
QR Digital campaign integration available
100% Recyclable aluminium can format
10p From every can goes to charity
0 Plastic water bottles in our model

Branded water without the plastic bottle.

Our spring water is packaged in aluminium cans rather than traditional single-use plastic water bottles. Aluminium is widely recyclable and can be recycled repeatedly when correctly collected and processed.

Designed to get your brand noticed

A branded can puts your business directly into someone’s hands. QR codes and unique promotional codes can connect that physical interaction with digital campaigns, competitions, offers and measurable actions.

Made for events and real-world campaigns.

Branded canned spring water can be used at exhibitions, conferences, summits, product launches, corporate events and marketing activations across the UK — putting your brand in front of people while providing something they actually need. See our branded water for events service for exhibitions, conferences and live campaigns.

Who benefits?

Your audience receives water. Businesses gain a useful physical brand touchpoint. Event organisers can improve the attendee experience. And charities receive 10p from every can.

Support The Movement

Help Us Keep Water Free.

Every donation helps us produce and distribute more free spring water across the UK.

Donate Now →

Put your brand in their hands.

Create custom branded canned spring water for your next event, exhibition, conference or marketing campaign — and give something back with every can.

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