Questions,
answered.
Everything businesses, brands and event organisers need to know about our custom branded canned spring water.
The basics
What is Free Water Project?
Free Water Project creates custom branded cans of spring water for businesses, events, exhibitions and marketing campaigns across the UK. We turn something people already need into a useful, physical brand experience.
How does branded canned water work?
Your branding, artwork and campaign message are applied to cans of spring water, creating a physical advertising medium people can actually hold. Businesses can distribute the cans themselves or work with us on targeted event distribution.
Is the water really free?
Our original Free Water Project model uses advertising to put free water into people's hands. For branded campaigns, businesses purchase the cans and can then give the water to their customers, guests or target audience for free.
Why branded water?
Water is universal, useful and something people actively want. Instead of asking someone to stop and look at an advert, branded canned water puts your brand directly into their hands while giving them something of genuine value.
For brands
Why use branded canned water for advertising?
Because people can scroll past digital ads and throw away flyers. A can of water provides immediate value. Your audience can hold it, carry it, drink it and interact with your brand in the real world.
Can we target specific audiences?
Yes. Branded cans can be distributed directly by your business or through targeted events, exhibitions, conferences and other environments where your ideal audience is already present.
Can branded cans include QR codes?
Yes. Your branded water cans can feature QR codes linking to landing pages, offers, competitions, sign-up forms, app downloads, menus or other digital experiences. Unique promotional codes can also be incorporated into campaigns.
What can we put on the cans?
Your cans can feature your branding, logo, campaign artwork and messaging. This gives you the freedom to create branded canned water specifically around your business, event or marketing campaign.
For events
Can we order branded water for an event?
Yes. Our branded canned spring water for events can be used at exhibitions, conferences, summits, product launches, corporate events, festivals, activations and other events across the UK.
What is the minimum order?
Custom branded canned water is available from 500 cans, making it suitable for everything from smaller business campaigns to larger events and activations.
Can you distribute the cans for us?
Yes. Alongside supplying branded canned water, we can support targeted event distribution to help put your cans directly into the hands of the audience you want to reach.
Can the cans be co-branded?
Yes. Campaigns can be created for individual businesses, event organisers, sponsors or co-branded partnerships depending on the campaign and its objectives.
Sustainability & impact
What are the water cans made from?
Our spring water is packaged in aluminium cans. Aluminium is widely recyclable and provides businesses with an alternative to traditional single-use plastic water bottles.
Are the cans recyclable?
Yes. Aluminium is widely recyclable and can be recycled repeatedly when correctly collected and processed.
Do you donate to charity?
Yes. 10p from every can goes to charity, allowing branded water campaigns to create a positive impact beyond the advertising itself. You can read more about our impact.
What is the wider impact?
Free Water Project is built around making advertising more useful. Branded canned water gives people something they actually need while giving businesses a physical way to reach and engage their audience.
Ready to put your brand in their hands?
Talk to us about custom branded canned spring water for your next event, exhibition, conference or marketing campaign.
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